The East Africa Brand Quality Awards (EABQA) were established in 2021 with a clear and vital mission: to recognize and honor excellence among companies, enterprises, and leaders who make outstanding contributions to the growth and standards of the region. For years, the platform has highlighted organizations that go above and beyond to guarantee the utmost quality in their products and services.

Held on Friday, October 16th, 2026, at Hotel Africana in Kampala, Uganda, the prestigious gala dinner was convened under the theme “Global Visionaries of Quality: Pioneering Sustainable Innovations, Advancing Technology & Value Addition.” The event brought together over 300 nominated brands, key government delegates, and distinguished industry leaders from across the region to celebrate the Quality Seal of Excellence.

Adding further distinction to the occasion, H.E. Maj. (Rtd) Jessica Alupo, Vice President of the Republic of Uganda, was named Chief Guest of Honour, underscoring the vital national importance placed on quality, innovation, and value addition in driving East Africa’s economic future.

We are deeply honored to announce that Newman’s Foods Limited walked away as the Gold Winner of the Quality Excellence Award for the Best Manufacturer of Snack Products in East Africa.

Moments like these bring immense joy and gratitude, and for us at Newman’s, they represent something even deeper: a moment of heightened responsibility. Receiving regional recognition is a powerful reminder that our journey of quality is continuous. It challenges us not to sit back and relax, but to raise our standards even higher, ensuring that every single snack we make reflects the dedication, care, and excellence our customers expect and deserve.

Congratulations to all the brands and visionary leaders recognized at this year’s awards. Together, let us continue to make our nation and region great by embedding uncompromised quality into our everyday work.

At Newman’s, every award is a promise that every bag of snacks we create will deliver that same high standard—inviting you to sit back, enjoy, and truly Taste the Magic!