The morning of March 21st was quite a rainy one in Kampala. However, the rain didn’t stop customer care enthusiasts from making their way to Protea Skyz Hotel in Naguru for the much anticipated Elevate Customer Experience (ECX) Masterclass. Organized by our very own Commercial Director, Rosette Najjemba Segujja, the event was a powerful gathering of minds focused on one goal: customer excellence.

Entrepreneurs and diverse professionals gathered for a single point of understanding—how to serve their customers better. As the morning unfolded, the room buzzed with the collective desire to build businesses that people never forget.

The masterclass challenged participants to look beyond the surface of business operations. It wasn’t just about selling a product; it was about:

• Emotional Connection: How do you make your customers feel?
• Problem Solving: How do you effectively solve their problems?
• Consistency: How do you show up for them consistently and professionally?

The core mission of the ECX Masterclass is to help businesses transform ordinary interactions into extraordinary, unforgettable experiences.

At Newman’s, we are passionate about the customer journey, which is why we were proud to sponsor this initiative. We were on-site to ensure every attendee was well-fueled with our signature premium snacks as they brainstormed the future of their brand’s customer management.

The energy in the room proved that when you prioritize the person behind the purchase, growth follows naturally.

We are glad to have been a part of this masterclass and to have supported such a transformative cause. As our Commercial Director, Rosette Najjemba Segujja noted during the event, this is just the beginning of a movement to raise the standard of customer experience across the board—one business at a time.

We appreciate everyone who attended, supported, and believed in this vision.

We look forward to fueling the next one!