The Joe Walker Road Safety campaign is a powerful initiative centered on the belief that “Safe Roads Save Lives.” Spearheaded by founder Joseph Beyanga, a man whose endurance is as legendary as his mission, this year’s trek involves a significant walk from Kampala to Hoima to raise critical road safety awareness across Uganda.

We are thrilled to announce our official partnership with the Joe Walker Road Safety Walk as the official snack partner for the journey.

The trek from Kampala to Hoima is no small feat. It requires endurance, focus, and, above all, the right kind of fuel. Our products were designed for moments exactly like this: when the pressure is high and the body needs sustained energy to keep moving forward.

As the dedicated team makes their way toward the Hoima City Stadium, they will be “Marching on Newman’s.” We are ensuring that every walker remains energized and refueled with our premium snacks, providing the physical boost needed to conquer the miles ahead.

Just as we are meticulous about the quality and excellence of our products, we believe in the importance of road safety. Our support for the Joe Walker Road Safety Walk is our way of standing behind a safer Uganda for all.

We are honored to stand alongside fellow partners who believe that Safe Roads Save Lives. For us, this isn’t just about a walk; it’s about fueling a movement that protects our families, our communities, and our future.

Event Details

• The Mission: Raising awareness for Road Safety through a walk from Kampala to Hoima.
• Flag Off: Saturday, February 28, 2026, at Sheraton Kampala Hotel.
• The Destination: The iconic Hoima City Stadium.

Join us as we march toward a safer tomorrow; one step, and one snack, at a time.