At Newman’s, our success isn’t just measured by the quality of our snacks; it’s also defined by the principles that guide every decision we make, from the farm to your hands. These four Core Values are the foundation of our business, ensuring that we achieve global excellence while measurably impacting the lives of our Ugandan partners.

1. Commitment: Sustainable Growth, Global Scale

We are deeply focused on Committing to sustainable partnerships and global excellence. Our aim is to consistently deliver great fresh produce, snacks, and initiatives that not only satisfy consumers on a global scale but also measurably impact the lives of Ugandan outgrowers. This commitment means building long-term relationships that benefit everyone involved, ensuring a prosperous future for our farmers and consistent quality for our customers.

2. Integrity: Fostering Trust with Every Interaction

Integrity is non-negotiable in everything we do. We ensure our business is conducted with the highest standards of professional behavior and ethics. This means being transparent, honest, and accountable in all our interactions with our outgrowers and stakeholders. By fostering trust at every level, we create a stable and reliable ecosystem where everyone knows they will be treated fairly.

3. Empowerment: Catalyzing Long-Lasting Change

We believe in Empowerment as a tool for long-lasting change. We go beyond simple transactions by providing our outgrowers with the resources, training, and opportunity to thrive and take initiative. By encouraging innovation, we help improve livelihoods, strengthen families, and promote the sustainability of the environments they farm. Our goal is to equip our partners to be successful entrepreneurs in their own right.

4. Quality: An Undisputed Standard of Excellence

Finally, we maintain an undisputed standard of Quality in every part of our value chain, from seed to snack. We take pride in delivering market-leading, high-value products that consistently ensure customer satisfaction. This dedication to excellence secures our place as the top regional supplier and guarantees that when you choose Newman’s, you are choosing the best.

These four values: Commitment, Integrity, Empowerment, and Quality are more than just words on a wall; they are the active ingredients in every product we create and the driving force behind our mission. They are visible in every handshake, every shared moment of harvest, and every long-lasting human connection we forge with our Ugandan outgrowers, ensuring our success is a success we share.