The unwavering spirit of resilience was the resounding message at the recent Personal Branding Masterclass for Executives, organized by brandHELP at the Protea Skyz Hotel.

The keynote speaker, Mr. Patrick Bitature (Founder and Chairman of the Simba Group), shared the journey of building his brand over time. He emphasized that resilience is the defining factor between those who succeed and those who falter when challenges arise. He highlighted that alongside focus and emotional intelligence the ability to remain unshaken is vital for any growing business or personal brand.

This message resonates deeply with our core values. We see this kind of resilience daily, particularly during the production of our Newman’s Popcorn. Think of a corn kernel: it is small and hard, and under the immense heat and pressure of the popper, it looks as though it might break. Instead, it undergoes a transformation. It doesn’t just survive the heat; it uses that pressure to “pop” and expand into something bigger, better, and more impactful.

Just as a Newman’s kernel must endure the heat to reach its full potential, a leader must navigate the “heat” of high-stakes environments to refine their brand.

We were honored to support this event and its distinguished guests, including Guest of Honor Irene Nakasiita, President of the Public Relations Association of Uganda. Witnessing leaders come together to sharpen their influence and unlock new opportunities was truly inspirational.

Newman’s is proud to fuel the resilience and excellence of today’s executives. Whether you are building a legacy or leading a team, we are here to ensure your energy remains as constant as your ambition.