At Newman’s, we believe that the true heartbeat of our business lies in genuine, human connection. The kind you can only find on the ground, face-to-face, with the people who love our products.

The image above perfectly illustrates this philosophy. It’s more than just a photo op of our Marketing Manager with a happy customer at a youth activation; it’s a moment of direct engagement where we move beyond being just a product on a shelf to becoming a trusted partner in the consumer’s daily life.

Why do we invest time and energy in being physically present at school events, sports galas, and community gatherings?

1. Building Trust: When a student (or their parent) meets a Newman’s team member, they see the faces behind the brand. This personal interaction builds an emotional connection that transcends price or packaging. They see our passion, which reinforces the integrity we put into every Newman’s Snack.
2. Real-Time Feedback is Priceless: These activations serve as the most effective focus groups we could ask for. When a student tries a new flavor or tells us which snack gives them the most energy for their afternoon classes, that real-time, unfiltered feedback is invaluable. It helps us fine-tune our products, ensuring they meet the exact needs and tastes of the Ugandan consumer, especially the high-energy youth demographic.
3. Understanding the Consumer’s World: To serve our customers best, we must understand their environment. By being on school grounds and in community spaces, we gain insight into their routines, challenges, and moments of celebration. This knowledge allows us to tailor our support, our community initiatives, and our products to truly fit the Ugandan lifestyle.

For Newman’s, our commitment is to the people, from the farmers who grow our ingredients to the students who fuel their education with our snacks. The smile in this photo is the ultimate metric of success—it’s proof that we are connecting not just with consumers, but with friends, partners, and future leaders.

We look forward to meeting you at our next activation!