Look closely at any pack of Newman’s Flavoured Crisps. Below the bold logo and flavour, you’ll see a silhouette—a small scene that captures the soul of our company. This is a story anchored in the fertile, hilly plains of Kisoro in Western Uganda.

Our crisps start their life in the rich, volcanic soils of the Kisoro region. This area is known for producing some of the highest-quality potatoes in Uganda. The silhouette on our pack is a direct homage to the people who steward this land:

The Farmers and the Hoe: This figure represents the single most important unit in our supply chain: the farmer. And as you can tell, our farmers are both men and women. We don’t just buy potatoes from them, we invest in their livelihoods, providing the resources and training necessary to secure their families’ futures.

The Land and the Acacia: This figure is a symbol of partnership with the land, ensuring sustainability. It means we actively promote farming practices that protect the environment, emphasizing that growing our crops must happen in harmony with nature. We need the trees for our environment.

The Woman Carrying the Harvest: This image speaks to a crucial point in value chain, harvesting. It clearly speaks to the organic freshness of the products we use to bring to you the amazing Newman’s Flavored Crisps.

The Woman Farmer, Hoe, and Baby on Her Back: Even fainter, but profoundly significant, is the image of a woman farmer working the land with a hoe, carrying her baby safely on her back. This powerful detail highlights the resilience, dedication, and multi-faceted role of women in Ugandan agriculture. It underscores the fact that farming is often a family endeavor and that our commitment extends to supporting the entire household, acknowledging the tireless efforts of women who balance work and family to nurture both crops and community.

When you crunch a Newman’s crisp, you are tasting the direct result of this story. Our value of QUALITY begins right here, in the rich soil under the farmer’s careful hand.

We maintain a standard of excellence in every part of our value chain, ensuring that the best local potato becomes the best snack on the shelf. The story on the pack is our promise: that every purchase supports the continuous cycle of growth, innovation, and empowerment for the Ugandan farmers that feed our nation.

Thank you for being a part of it – Taste the Magic that it brings!