We are proud to reflect on a key milestone from the previous year: our recognition as the Silver Winner for Best Snacks Manufacturer in East Africa at the prestigious 2024/25 East Africa Brand Quality Awards. This announcement, made back in December 2024, validated the unwavering commitment to quality that defines every single bag of Newman’s Snacks.

This award is not just a trophy for our shelf; it is a profound validation of the unwavering commitment to quality that defines every single bag of Newman’s Snacks.

Achieving this level of regional recognition was a testament to the entire Newman’s ecosystem. Our success in securing the Quality Excellence Award remains a direct reflection of the belief we articulated in our commitment to our farmers: quality is the single most important investment.

The journey to this Silver Winner status began long before the product hit the shelf:

• Farmer Partnership: It started with our dedicated farmer training programs, ensuring the best practices for crops like our Irish Potatoes and Chili/Hot Peppers.
• Quality Production: It continued in our manufacturing facilities, where we adhere to strict international standards for hygiene, processing, and flavor.
• The Final Product: It ended with a snack that is clean, delicious, and consistently delivers the “blockbuster crunch” our customers love.

The East Africa Brand Quality Awards (EABQA), which organized this recognition, benchmark brands that are setting new standards for excellence in the region. To be honored among the best was a powerful affirmation that our dedication to using locally-sourced, high-quality ingredients and transforming them into global-standard snacks is resonating across East Africa.

This Silver Award is shared with every person in our extended family: our hard-working farmers, our relentless production team, and, most importantly, you—our loyal customers who choose Newman’s every day.

Moments like these inspire us to strive for even greater milestones, ensuring every Newman’s product remains a symbol of Quality Excellence in the East African market.